News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in National

Visitors to NYC’s World Trade Center can ‘see forever’

Fresh
worldtradeobservatory

The center's new observatory opens Friday, offering spectacular views stretching 50 miles past the Manhattan skyline to the Atlantic Ocean.

in Sports

Hall of Famers join celebs for All-Star softball game

Fresh
snoopdogg

Hollywood stars will be at bat for the MLB All-Star Legends and Celebrity softball Game.

in Lifestyle

RECALL ROUNDUP: Cars, poultry top the list

Fresh
honda

Get a look at some of the products that have been recalled this month.

in Sports

NBA: Top players, plays of the season

20-overlay6

A look at some of the most memorable moments of the regular season.

in National

Egg prices jump as impact of bird flu begins pinching supply

eggs

The price of eggs has risen by as much as 58 percent, as farmers battle a bird flu that has killed millions of hens.