News

Will you ‘run for the border’ for breakfast?

Will you ‘run for the border’ for breakfast?

COMING TO A DRIVE-THRU NEAR YOU: The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year. The waffle taco and other Taco Bell breakfast items launch nationwide next month. Photo: Associated Press

NEW YORK (AP) — Egg McMuffin, meet the Waffle Taco.

Taco Bell is readying for the launch of its national breakfast menu on March 27, with items such as the A.M. Crunchwrap designed to appeal to its fan base of younger men.

And the chain says breakfast will be available until 11 a.m. — a half-hour longer than McDonald’s offers its Egg McMuffins.

Taco Bell President Brian Niccol says the chain intends to be a “strong No. 2″ after McDonald’s.

McDonald’s has long been the fast-food leader in the mornings, with its popular Sausage Biscuits, Hotcakes and other items pulling in roughly 20 percent of the company’s U.S. sales.

But the chain has been facing stiffer competition in recent years, with competitors such as Starbucks and Subway rolling out breakfast sandwiches as well.

Recent Headlines

in Sports

This week’s top sports shots

little

A look at the biggest stories and best photography in sports this week.

in Sports

This weekend’s sports schedule

yankees

A complete look at this weekend's sports schedule.

in National

Making headlines this week

surf

A look at the week's biggest newsmakers and the stories you won't soon forget.

in National

WATCH: The history of Labor Day

21-overlay4

While you take your three day weekend, remember those who struggled to get Friday and Saturday off.

in Lifestyle

Rice replaces ice in India bucket challenge

An Indian school boy eats a midday meal provided free at a government school in Hyderabad, India, Thursday, Sept. 5, 2013. India has offered free midday school meals since the 1960s in an effort to persuade poor parents to send their children to school, a program that reaches some 120 million children. The country now plans to subsidize wheat, rice and cereals for some 800 million people under a $20 billion scheme to cut malnutrition and ease poverty.

The famous "ice bucket" challenge is inspiring thousands of Indians to follow suit, but with a twist - they are replacing ice with rice to help the country's hungry people.